In addition, Steve is also co-owner and a major player behind the "Groovy Arts" brand, a company that he founded with his wife in 2002. Together they developed and designed an exclusive line of products based on her artwork that successfully sold at retailers worldwide. His marketing strategies and his abundant talent for design are an integral part to Groovy Arts’ success. The duo achieved recognition for their work and were featured in a documentary "Art and Marketing" that aired on TFO, "Panorama." including several publications in Canada, US, Australia and India.

Although recognized as a brilliant "Branding Strategist and Designer", Steve is an entrepreneur at heart. At the age of 21, in 1989, he created his first business and brand "Saute-Mouton"  which sold to retailers nationwide. The "Saute-Mouton" collection was a hit amongst retailers and the company made over 75K in sales the first year, reaching high six figures in sales before selling it 4 years later — quite an accomplishment for a 21 year old starting a business from scratch  on a shoestring budget.

"When you're starting out as an entrepreneur you have to wear many hats and get your hands dirty. So beyond my designing skills, I quickly learnt how to sell, to whom I wanted to sell and how I could get them to buy. And the MAIN thing I've learnt is whether you're trying to sell a service, a product, or yourself as a expert, and no matter what industry you're in or the size of your business, it's all about BRANDING and the formula remains the SAME … it's got to SELL therefore your target market needs to CONNECT with what you have to offer," says Couillard.

Since the launch of Vercomedia in 1999, the company's portfolio of corporate clients has grown significantly. His creative edge,vision and expertise has led him to consult, brand and design for various manufacturing companies to giant retailers such as Target, Bed Bath & Beyond, Michael's and Wal-Mart along with many small businesses and experts who are making their mark in their industry.

As an inspiring leader and in-demand Branding Strategist, Business Mentor, Creative Director and Speaker, Steve's passion is to share his expertise and help other entrepreneurs go from "rags to riches".

Steve has partnered with the Halton Region's Small Business Centre to mentor new entrepreneurs who need business start-up advice for Web Design, Branding and Marketing through the "Access To Professionals Program - Expert on Demand."

Recently, Steve has created a series of seminars and workshops called "The Branding Formula" where he shares his expertise and teaches entrepreneurs how to turn their business into a successful one.

To keep his creative energy going, Steve is currently writing a book on "Branding" along with a series of 4 fantasy novels for young adults.